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The price of staying connected: How digital growth is changing Kenya's media landscape

Connectivity is the largest part of the entertainment and media market, covering mobile and fixed services that allow people to access the internet. [iStockphoto]

Watching the news on television, streaming a film on a laptop, catching short videos on a phone during the commute, following a live football match online, and later playing a mobile game are all part of how people consume media today.

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